Direct mail advertising · Knox County

Direct mail advertising for Concord businesses.

Concord is the lakefront edge of the Farragut area along Northshore Drive and the Tennessee River. It's a newer-build pocket of high-end homes, boat owners, and pool owners — great for pool service, dock maintenance, landscaping, and outdoor remodeling.

Reach: ~1,400 single-family homes per Concord card
Starts at: $300 Standard slot · 10¢/home · no contract
Delivery: USPS EDDM · 14pt glossy · dynamic QR with weekly scan reports

Reserve a spot on the Concord card See pricing

Why Concord is a direct-mail market

Concord is the western edge of Farragut where development slides into the river — Northshore Town Center, the Concord Park area, and the strings of waterfront homes along Concord Road. The housing stock skews newer (mostly 1990s through present) and the homeowner profile leans toward boat-owning, pool-owning, second-home-having households. Discretionary service spend per household is high.

Categories that tend to dominate the Concord card: pool service and pool installation, dock maintenance, landscaping with hardscape and outdoor-living installs, exterior painting, deck builders, roofing (lots of large roofs), and HVAC for replacement-grade systems.

Concord pairs naturally with Farragut and Lenoir City for advertisers covering the full Tennessee River homeowner corridor west of the city. One business per category on every card we run.

Best fit

Businesses that do well on the Concord card

Pool service & installationPool service is an annual-recurring-revenue category concentrated in Farragut, Concord, West Knoxville, and th…See the play →Landscapers & lawn careSpring clean-up is the single highest-intent direct-mail moment of the year for landscapers in East Tennessee.…See the play →Home remodelersRemodelers sell the highest-ticket service on our cards and generally belong in the Half-page front-and-center…See the play →HVAC companiesHVAC is the highest-lifetime-value category on our cards. One new install is $6,000+. One ongoing service cont…See the play →

How it works

Three steps. No heavy lifting on your end.

Pick your spot

Choose your category. One business per category — no competitors on the card.

[Plumbing ✓] [HVAC ✓] [Bakery _] [Roofing ✓]

We design your ad

Send your logo and offer. We design it, revise until you love it — free.

logo.png → draft v1 → v2 → approved

3,000+ homes get your ad

USPS delivers the card to verified single-family homeowner routes across the Knoxville metro.

Farragut · West Knox · Bearden · Maryville · Oak Ridge

Why direct mail

Still works. Better than you think.

Physical mail sits on the counter for days. Digital ads disappear in a swipe. Here's what the math actually looks like per home reached in the Knoxville metro.

Channel

Cost / home

Engagement

✉Shared postcard

10¢ per home reached

Sits on the counter for days. No scroll. No skip.

fFacebook ad

15–50¢ per click (not per home)

Scrolled past in 0.3 seconds. Paying only starts the timer.

GGoogle ad

$3–15 per click

Only reaches people already searching for what you sell.

🚪Door hanger

50¢–$2 per home

Often pulled off the handle before it gets read.

No ad blockers. No algorithm. No scroll-past. Homeowners open their mail — they always have. Ours end up on the fridge and the counter, not the recycling bin, because it's a sturdy 14pt glossy card with offers from real neighbors.

Pricing

Simple, transparent, affordable.

Three sizes. Same card, same 3,000+ homes. Pick what fits the offer. You only need one customer to make this pay for itself.

Standard

One slot

2.7" × 2.5" · ~6.75 sq in

$300

10¢ / home · best single-call ROI

For service businesses with a clear offer — plumbers, HVAC, electricians, landscapers, cleaners.

Reserve this spot

Concord direct mail advertising — answered.

How many homes does the Concord card reach?

Each Concord card run reaches approximately 1,400 verified single-family homes on USPS EDDM routes in Knox County. Routes are hand-selected for household income and residential density (median income $120k+).

Which neighborhoods in Concord are covered?

The Concord card covers routes in Concord Park, Northshore Town Center area. Specific routes per card are USPS-verified and listed on the proof before print.

Which businesses work best on the Concord card?

Pool service & installation, landscapers & lawn care, home remodelers, hvac companies, roofing companies all see strong response on the Concord card. One business per category — so once your slot is taken for a card, no competitor shares the run.

When does the next Concord card drop?

The Concord card cycles every 8–10 weeks. Text (865) 335-1197 or message us on Facebook for the current timeline.

Does Banjo Tech design my Concord ad?

Yes. Send us your logo and your offer. We design the ad, revise it until you approve, and handle printing and USPS EDDM drop-off. No design fee, no print fee — everything is included in the tier price.

How much does a Concord direct-mail campaign cost?

Three tiers on the same card: Standard slot $300 (10¢ per home), Premium double-wide $500 (~17¢ per home), Half-page front-and-center $1,000 (~33¢ per home). No contract — each card run is a separate order.

Reserve your spot on the next Concord card.

One business per category on every card. Text us to see what's open for Concord, Farragut, and the rest of the Knoxville metro.

Text (865) 335-1197 Or message on Facebook

Typical response time: ~12 minutes during business hours.