Direct mail advertising · Loudon County

Direct mail advertising for Lenoir City businesses.

Lenoir City is Loudon County's largest town — just south of Farragut along I-75 and the Tennessee River, with Tellico Village and Rarity Bay pulling in retirees from all over the country. Our Lenoir City card reaches ~1,600 mailboxes and combines well with the Farragut card for waterfront-heavy service businesses.

Reach: ~1,600 single-family homes per Lenoir City card
Starts at: $300 Standard slot · 10¢/home · no contract
Delivery: USPS EDDM · 14pt glossy · dynamic QR with weekly scan reports

Reserve a spot on the Lenoir City card See pricing

Why Lenoir City is a direct-mail market

Lenoir City is small in city limits (~10,000 people) but punches above its weight thanks to the surrounding planned communities — Tellico Village in particular has been a magnet for retiring out-of-state homeowners for thirty years. The result: a household profile that skews older, wealthier, second-home-aware, and very willing to pay for quality service work.

Direct mail performs strongly because the demographic is exactly the audience that still reads mail end-to-end and treats a sturdy postcard as a credibility signal. Pool service, lawn and landscape, dock and waterfront work, exterior painting, roofing, and HVAC replacement consistently see strong response.

Lenoir City pairs naturally with the Farragut, Concord, and Louisville cards for advertisers covering the entire I-75/Tennessee River corridor west of Knoxville. Premium tier or Half-page is generally the right fit given the demographic.

Best fit

Businesses that do well on the Lenoir City card

Pool service & installationPool service is an annual-recurring-revenue category concentrated in Farragut, Concord, West Knoxville, and th…See the play →Landscapers & lawn careSpring clean-up is the single highest-intent direct-mail moment of the year for landscapers in East Tennessee.…See the play →Home remodelersRemodelers sell the highest-ticket service on our cards and generally belong in the Half-page front-and-center…See the play →HVAC companiesHVAC is the highest-lifetime-value category on our cards. One new install is $6,000+. One ongoing service cont…See the play →

How it works

Three steps. No heavy lifting on your end.

Pick your spot

Choose your category. One business per category — no competitors on the card.

[Plumbing ✓] [HVAC ✓] [Bakery _] [Roofing ✓]

We design your ad

Send your logo and offer. We design it, revise until you love it — free.

logo.png → draft v1 → v2 → approved

3,000+ homes get your ad

USPS delivers the card to verified single-family homeowner routes across the Knoxville metro.

Farragut · West Knox · Bearden · Maryville · Oak Ridge

Why direct mail

Still works. Better than you think.

Physical mail sits on the counter for days. Digital ads disappear in a swipe. Here's what the math actually looks like per home reached in the Knoxville metro.

Channel

Cost / home

Engagement

✉Shared postcard

10¢ per home reached

Sits on the counter for days. No scroll. No skip.

fFacebook ad

15–50¢ per click (not per home)

Scrolled past in 0.3 seconds. Paying only starts the timer.

GGoogle ad

$3–15 per click

Only reaches people already searching for what you sell.

🚪Door hanger

50¢–$2 per home

Often pulled off the handle before it gets read.

No ad blockers. No algorithm. No scroll-past. Homeowners open their mail — they always have. Ours end up on the fridge and the counter, not the recycling bin, because it's a sturdy 14pt glossy card with offers from real neighbors.

Pricing

Simple, transparent, affordable.

Three sizes. Same card, same 3,000+ homes. Pick what fits the offer. You only need one customer to make this pay for itself.

Standard

One slot

2.7" × 2.5" · ~6.75 sq in

$300

10¢ / home · best single-call ROI

For service businesses with a clear offer — plumbers, HVAC, electricians, landscapers, cleaners.

Reserve this spot

Lenoir City direct mail advertising — answered.

How many homes does the Lenoir City card reach?

Each Lenoir City card run reaches approximately 1,600 verified single-family homes on USPS EDDM routes in Loudon County. Routes are hand-selected for household income and residential density (median income $72k+).

Which neighborhoods in Lenoir City are covered?

The Lenoir City card covers routes in Tellico Village (Loudon side), Rarity Bay approaches, Fort Loudoun Lake. Specific routes per card are USPS-verified and listed on the proof before print.

Which businesses work best on the Lenoir City card?

Pool service & installation, landscapers & lawn care, home remodelers, hvac companies, roofing companies all see strong response on the Lenoir City card. One business per category — so once your slot is taken for a card, no competitor shares the run.

When does the next Lenoir City card drop?

The Lenoir City card cycles every 8–10 weeks. Text (865) 335-1197 or message us on Facebook for the current timeline.

Does Banjo Tech design my Lenoir City ad?

Yes. Send us your logo and your offer. We design the ad, revise it until you approve, and handle printing and USPS EDDM drop-off. No design fee, no print fee — everything is included in the tier price.

How much does a Lenoir City direct-mail campaign cost?

Three tiers on the same card: Standard slot $300 (10¢ per home), Premium double-wide $500 (~17¢ per home), Half-page front-and-center $1,000 (~33¢ per home). No contract — each card run is a separate order.

Reserve your spot on the next Lenoir City card.

One business per category on every card. Text us to see what's open for Lenoir City, Farragut, and the rest of the Knoxville metro.

Text (865) 335-1197 Or message on Facebook

Typical response time: ~12 minutes during business hours.