Direct mail advertising · Knox County

Direct mail advertising for Bearden businesses.

Bearden is the classic Knoxville home-owner neighborhood — long-tenure owners, leafy streets, and a Kingston Pike commercial strip. Our Bearden + Sequoyah Hills shared card lands on ~2,500 of the most stable household mailboxes inside the city limits. If your business needs to be in front of owners who renovate, hire local, and recommend to their neighbors, this is the card.

Reach: ~2,500 single-family homes per Bearden card
Starts at: $300 Standard slot · 10¢/home · no contract
Delivery: USPS EDDM · 14pt glossy · dynamic QR with weekly scan reports

Reserve a spot on the Bearden card See pricing

Why Bearden is a direct-mail market

Bearden runs along Kingston Pike west of downtown Knoxville, with Sequoyah Hills and Forest Heights on its river-facing side and older subdivisions tucked into the hills on the north. Homes here skew older (built 1940s–1970s) with steady appreciation and frequent renovation. Owners are likely to hire a known local plumber, painter, or landscaper rather than a national chain.

Good fits for the Bearden card: remodelers with a portfolio photo, painters with before/after, landscapers doing lawn-care packages, roofing inspections, tree service (lots of mature trees), auto repair, med spas, dental. 14pt glossy card, USPS EDDM, one business per category, full design included.

Best fit

Businesses that do well on the Bearden card

Home remodelersRemodelers sell the highest-ticket service on our cards and generally belong in the Half-page front-and-center…See the play →Landscapers & lawn careSpring clean-up is the single highest-intent direct-mail moment of the year for landscapers in East Tennessee.…See the play →Painting contractorsPainters win on before/after photography. A Premium double-wide slot with two strong photos (interior or exter…See the play →Roofing companiesRoofing is one of the highest-ticket categories that converts from direct mail. Average roof replacement in th…See the play →

How it works

Three steps. No heavy lifting on your end.

Pick your spot

Choose your category. One business per category — no competitors on the card.

[Plumbing ✓] [HVAC ✓] [Bakery _] [Roofing ✓]

We design your ad

Send your logo and offer. We design it, revise until you love it — free.

logo.png → draft v1 → v2 → approved

3,000+ homes get your ad

USPS delivers the card to verified single-family homeowner routes across the Knoxville metro.

Farragut · West Knox · Bearden · Maryville · Oak Ridge

Why direct mail

Still works. Better than you think.

Physical mail sits on the counter for days. Digital ads disappear in a swipe. Here's what the math actually looks like per home reached in the Knoxville metro.

Channel

Cost / home

Engagement

✉Shared postcard

10¢ per home reached

Sits on the counter for days. No scroll. No skip.

fFacebook ad

15–50¢ per click (not per home)

Scrolled past in 0.3 seconds. Paying only starts the timer.

GGoogle ad

$3–15 per click

Only reaches people already searching for what you sell.

🚪Door hanger

50¢–$2 per home

Often pulled off the handle before it gets read.

No ad blockers. No algorithm. No scroll-past. Homeowners open their mail — they always have. Ours end up on the fridge and the counter, not the recycling bin, because it's a sturdy 14pt glossy card with offers from real neighbors.

Pricing

Simple, transparent, affordable.

Three sizes. Same card, same 3,000+ homes. Pick what fits the offer. You only need one customer to make this pay for itself.

Standard

One slot

2.7" × 2.5" · ~6.75 sq in

$300

10¢ / home · best single-call ROI

For service businesses with a clear offer — plumbers, HVAC, electricians, landscapers, cleaners.

Reserve this spot

Bearden direct mail advertising — answered.

How many homes does the Bearden card reach?

Each Bearden card run reaches approximately 2,500 verified single-family homes on USPS EDDM routes in Knox County. Routes are hand-selected for household income and residential density (median income $95k+).

Which neighborhoods in Bearden are covered?

The Bearden card covers routes in Sequoyah Hills, Forest Heights, Kingston Pike corridor, Bearden Village. Specific routes per card are USPS-verified and listed on the proof before print.

Which businesses work best on the Bearden card?

Home remodelers, landscapers & lawn care, painting contractors, roofing companies, med spas & aesthetic clinics, auto repair shops all see strong response on the Bearden card. One business per category — so once your slot is taken for a card, no competitor shares the run.

When does the next Bearden card drop?

The Bearden card cycles every 8–10 weeks. Text (865) 335-1197 or message us on Facebook for the current timeline.

Does Banjo Tech design my Bearden ad?

Yes. Send us your logo and your offer. We design the ad, revise it until you approve, and handle printing and USPS EDDM drop-off. No design fee, no print fee — everything is included in the tier price.

How much does a Bearden direct-mail campaign cost?

Three tiers on the same card: Standard slot $300 (10¢ per home), Premium double-wide $500 (~17¢ per home), Half-page front-and-center $1,000 (~33¢ per home). No contract — each card run is a separate order.

Reserve your spot on the next Bearden card.

One business per category on every card. Text us to see what's open for Bearden, West Knoxville, and the rest of the Knoxville metro.

Text (865) 335-1197 Or message on Facebook

Typical response time: ~12 minutes during business hours.