Direct mail advertising · Knox County

Direct mail advertising for Sequoyah Hills businesses.

Sequoyah Hills is Knoxville's most iconic old-money neighborhood — riverfront mansions along Cherokee Boulevard, mature oak canopy, and some of the lowest turnover in the county. The shared card here is smaller and more targeted (~1,200 homes), ideal for businesses that deliver a high-ticket, reputation-first service.

Reach: ~1,200 single-family homes per Sequoyah Hills card
Starts at: $300 Standard slot · 10¢/home · no contract
Delivery: USPS EDDM · 14pt glossy · dynamic QR with weekly scan reports

Reserve a spot on the Sequoyah Hills card See pricing

Why Sequoyah Hills is a direct-mail market

Sequoyah Hills was platted in the 1920s as Knoxville's first planned riverfront subdivision, and the neighborhood still carries that pedigree: stone-and-brick homes from the 1930s through 1960s, several listed on the National Register, and a deeply settled homeowner base. Average tenure is well over 15 years. Owners here renovate before they relocate.

What that means for direct mail: the right list is small, the right offer is high-ticket, and the right channel is one that respects the household. A glossy postcard on the kitchen counter does that. A late-night Facebook ad doesn't. Sequoyah Hills homeowners notice and remember the businesses that show up consistently.

Best fits for the Sequoyah Hills card: high-end remodelers, painters with a portfolio, landscapers and tree-service companies (the canopy is huge and mature), pool service, roofing companies focused on slate and metal, and any service business willing to take on premium work without competing on price.

The card pairs naturally with Bearden and Rocky Hill — many advertisers buy all three to cover the entire west-Knoxville old-money corridor. 14pt glossy, USPS EDDM, one business per category, full design included.

Best fit

Businesses that do well on the Sequoyah Hills card

Home remodelersRemodelers sell the highest-ticket service on our cards and generally belong in the Half-page front-and-center…See the play →Landscapers & lawn careSpring clean-up is the single highest-intent direct-mail moment of the year for landscapers in East Tennessee.…See the play →Tree service & removalEast Tennessee's tree canopy keeps tree service businesses busy — especially after ice storms and severe thund…See the play →Painting contractorsPainters win on before/after photography. A Premium double-wide slot with two strong photos (interior or exter…See the play →

How it works

Three steps. No heavy lifting on your end.

Pick your spot

Choose your category. One business per category — no competitors on the card.

[Plumbing ✓] [HVAC ✓] [Bakery _] [Roofing ✓]

We design your ad

Send your logo and offer. We design it, revise until you love it — free.

logo.png → draft v1 → v2 → approved

3,000+ homes get your ad

USPS delivers the card to verified single-family homeowner routes across the Knoxville metro.

Farragut · West Knox · Bearden · Maryville · Oak Ridge

Why direct mail

Still works. Better than you think.

Physical mail sits on the counter for days. Digital ads disappear in a swipe. Here's what the math actually looks like per home reached in the Knoxville metro.

Channel

Cost / home

Engagement

✉Shared postcard

10¢ per home reached

Sits on the counter for days. No scroll. No skip.

fFacebook ad

15–50¢ per click (not per home)

Scrolled past in 0.3 seconds. Paying only starts the timer.

GGoogle ad

$3–15 per click

Only reaches people already searching for what you sell.

🚪Door hanger

50¢–$2 per home

Often pulled off the handle before it gets read.

No ad blockers. No algorithm. No scroll-past. Homeowners open their mail — they always have. Ours end up on the fridge and the counter, not the recycling bin, because it's a sturdy 14pt glossy card with offers from real neighbors.

Pricing

Simple, transparent, affordable.

Three sizes. Same card, same 3,000+ homes. Pick what fits the offer. You only need one customer to make this pay for itself.

Standard

One slot

2.7" × 2.5" · ~6.75 sq in

$300

10¢ / home · best single-call ROI

For service businesses with a clear offer — plumbers, HVAC, electricians, landscapers, cleaners.

Reserve this spot

Sequoyah Hills direct mail advertising — answered.

How many homes does the Sequoyah Hills card reach?

Each Sequoyah Hills card run reaches approximately 1,200 verified single-family homes on USPS EDDM routes in Knox County. Routes are hand-selected for household income and residential density (median income $150k+).

Which neighborhoods in Sequoyah Hills are covered?

The Sequoyah Hills card covers routes in Sequoyah Park, Cherokee Boulevard, Kingston Pike west end. Specific routes per card are USPS-verified and listed on the proof before print.

Which businesses work best on the Sequoyah Hills card?

Home remodelers, landscapers & lawn care, tree service & removal, painting contractors, med spas & aesthetic clinics all see strong response on the Sequoyah Hills card. One business per category — so once your slot is taken for a card, no competitor shares the run.

When does the next Sequoyah Hills card drop?

The Sequoyah Hills card cycles every 8–10 weeks. Text (865) 335-1197 or message us on Facebook for the current timeline.

Does Banjo Tech design my Sequoyah Hills ad?

Yes. Send us your logo and your offer. We design the ad, revise it until you approve, and handle printing and USPS EDDM drop-off. No design fee, no print fee — everything is included in the tier price.

How much does a Sequoyah Hills direct-mail campaign cost?

Three tiers on the same card: Standard slot $300 (10¢ per home), Premium double-wide $500 (~17¢ per home), Half-page front-and-center $1,000 (~33¢ per home). No contract — each card run is a separate order.

Reserve your spot on the next Sequoyah Hills card.

One business per category on every card. Text us to see what's open for Sequoyah Hills, Bearden, and the rest of the Knoxville metro.

Text (865) 335-1197 Or message on Facebook

Typical response time: ~12 minutes during business hours.