Direct mail advertising · Knox County

Direct mail advertising for Rocky Hill businesses.

Rocky Hill sits between Bearden and Farragut on the north side of the river. It's one of the fastest-appreciating single-family neighborhoods in the city, with strong schools and dense owner-occupancy. Our Rocky Hill card reaches ~1,800 mailboxes and combines well with Bearden or Farragut cycles.

Reach: ~1,800 single-family homes per Rocky Hill card
Starts at: $300 Standard slot · 10¢/home · no contract
Delivery: USPS EDDM · 14pt glossy · dynamic QR with weekly scan reports

Reserve a spot on the Rocky Hill card See pricing

Why Rocky Hill is a direct-mail market

Rocky Hill is the quiet middle ground between Bearden's century-old streets and Farragut's planned-suburb sprawl. Homes here are mostly 1960s through 1990s, with a steady wave of newer builds along Northshore Drive. The Rocky Hill Elementary district pulls families in, and once they move, they tend to stay — owner-occupancy in zip 37919 is exceptionally high.

Direct mail works here for the same reason it works in Bearden: a settled, school-anchored, owner-driven base that hires local and remembers who showed up. Service categories that compound on repeat business — HVAC, lawn care, pest control, cleaning services — see strong returns from running on consecutive Rocky Hill cards.

Buying the Rocky Hill card alongside the Bearden or Farragut card extends your footprint to the full west-Knoxville homeowner corridor at marginal extra cost. We help you decide which combo fits the offer best.

Best fit

Businesses that do well on the Rocky Hill card

HVAC companiesHVAC is the highest-lifetime-value category on our cards. One new install is $6,000+. One ongoing service cont…See the play →Home remodelersRemodelers sell the highest-ticket service on our cards and generally belong in the Half-page front-and-center…See the play →Landscapers & lawn careSpring clean-up is the single highest-intent direct-mail moment of the year for landscapers in East Tennessee.…See the play →Pool service & installationPool service is an annual-recurring-revenue category concentrated in Farragut, Concord, West Knoxville, and th…See the play →

How it works

Three steps. No heavy lifting on your end.

Pick your spot

Choose your category. One business per category — no competitors on the card.

[Plumbing ✓] [HVAC ✓] [Bakery _] [Roofing ✓]

We design your ad

Send your logo and offer. We design it, revise until you love it — free.

logo.png → draft v1 → v2 → approved

3,000+ homes get your ad

USPS delivers the card to verified single-family homeowner routes across the Knoxville metro.

Farragut · West Knox · Bearden · Maryville · Oak Ridge

Why direct mail

Still works. Better than you think.

Physical mail sits on the counter for days. Digital ads disappear in a swipe. Here's what the math actually looks like per home reached in the Knoxville metro.

Channel

Cost / home

Engagement

✉Shared postcard

10¢ per home reached

Sits on the counter for days. No scroll. No skip.

fFacebook ad

15–50¢ per click (not per home)

Scrolled past in 0.3 seconds. Paying only starts the timer.

GGoogle ad

$3–15 per click

Only reaches people already searching for what you sell.

🚪Door hanger

50¢–$2 per home

Often pulled off the handle before it gets read.

No ad blockers. No algorithm. No scroll-past. Homeowners open their mail — they always have. Ours end up on the fridge and the counter, not the recycling bin, because it's a sturdy 14pt glossy card with offers from real neighbors.

Pricing

Simple, transparent, affordable.

Three sizes. Same card, same 3,000+ homes. Pick what fits the offer. You only need one customer to make this pay for itself.

Standard

One slot

2.7" × 2.5" · ~6.75 sq in

$300

10¢ / home · best single-call ROI

For service businesses with a clear offer — plumbers, HVAC, electricians, landscapers, cleaners.

Reserve this spot

Rocky Hill direct mail advertising — answered.

How many homes does the Rocky Hill card reach?

Each Rocky Hill card run reaches approximately 1,800 verified single-family homes on USPS EDDM routes in Knox County. Routes are hand-selected for household income and residential density (median income $105k+).

Which neighborhoods in Rocky Hill are covered?

The Rocky Hill card covers routes in Northshore, Westland, Rocky Hill Elementary area. Specific routes per card are USPS-verified and listed on the proof before print.

Which businesses work best on the Rocky Hill card?

Hvac companies, home remodelers, landscapers & lawn care, pool service & installation, roofing companies all see strong response on the Rocky Hill card. One business per category — so once your slot is taken for a card, no competitor shares the run.

When does the next Rocky Hill card drop?

The Rocky Hill card cycles every 8–10 weeks. Text (865) 335-1197 or message us on Facebook for the current timeline.

Does Banjo Tech design my Rocky Hill ad?

Yes. Send us your logo and your offer. We design the ad, revise it until you approve, and handle printing and USPS EDDM drop-off. No design fee, no print fee — everything is included in the tier price.

How much does a Rocky Hill direct-mail campaign cost?

Three tiers on the same card: Standard slot $300 (10¢ per home), Premium double-wide $500 (~17¢ per home), Half-page front-and-center $1,000 (~33¢ per home). No contract — each card run is a separate order.

Reserve your spot on the next Rocky Hill card.

One business per category on every card. Text us to see what's open for Rocky Hill, Bearden, and the rest of the Knoxville metro.

Text (865) 335-1197 Or message on Facebook

Typical response time: ~12 minutes during business hours.